Protest: New Advertisement of McDonald denigrates Hindu deities

Ashwin Krushna Saptami, Kaliyug Varsha 5111

Why we must stop such Denigration of Hindu Deities?

Appeal to Devout Hindus

New Mc Donald advertisement “Pet Pooja” is being broadcasted on various TV channels from last couple of days. In which they are showing an Empty stomach on place of Shivalingam and another a temple scene. It is really painful and clearly understandable that nobody cares about our belief and religious sentiments. Hindus should protest against this to stop such denigratory advertisement.

Devout Hindus are protesting on following Contact Details:

McDonalds India Ltd.

Head Office:
Connaught Plaza Restaurants Pvt. Ltd
13A, Jor Bagh Market,
New Delhi-110 003 India

Tel: +91-11-24604047
Fax: +91-11-24652108

E-mail: [email protected]
m[email protected]

Details of Denigration

‘Mc Donald’ denigrates Hindu Deities

New Delhi: Presently an advertisement has been published by Mc Donald, a fast-food chain of restaurants on various websites. In this advertisement, a ‘sanctum sanctorum’ of a temple has been shown wherein people have been shown eating instead of performing ‘puja’. (The companies like Mc Donald are denigrating Hindu Deities only because Hindus are not united. Hindus will have to unite and become active to bring a change in such situation! – Editor SP)  

Few persons have been shown as performing ‘aarti’ of Hindu Deities while worshipping their stomachs in this advertisement. As such ‘puja and aarti’ is going on, a youth is shown eating a ‘burger’ in ‘Mc Donald’s restaurant. In the end of the advertisement, it is advised that ‘Devotees should go to Mc Donald’s when they want to perform ‘puja’ of their favourite Deities’.

Source: Daily Sanatan Prabhat

Protest Letter by devout Hindu to McDonalds

1) Protest E-mail by Mr Amit Bhosale

From: Amit Bhosale
Date: Thu, Oct 8, 2009 at 9:15 PM
Subject: Protest against denigratory Advertisement by you
To: McDonalds India

Dear sir,

I saw your new advertisement on television. In that ad one temple is shown and in that temple all people are worshiping the stomach of human. Some people in the ad are singing aarti at the same time.And at the same time one person is eating burger in McDonalds reastaurant.
Temples are meant for worshiping the god and not for worshiping human stomach. We have lots of faith in our god and you are hurting our faith by showing worshiping of stomach in temple and also  aarti at the background. Thus this is severe denegration.
Hope you will make changes in the ad and remove the parts which are hurting feelings of all hindu.

Amit Bhosale

2) E-mail sent by Mr. Hrishikesh Kulkarni

I’ve seen an advertisement of mcdonalds in which mockery of Hindu deities are shown. Such thing is extremely hurtful to the Hindu religious sentiments and against the ethics of business.

I’ve decided not to make any purchase from Mcdonald and will persuate others not to buy any product from Mcdonalds.
Will u be ever dare to publish such advertisement for any other religion? It shows your apathy towards the Hindu religious sentiments. Stop your advertisement.
Hrishikesh Kulkarni

Reply sent by McDonalds Company Justifying the advertisement

From: Gauri karnik <[email protected]>
Date: 2009/10/9
Subject: McDonald’s India
To: Hrishikesh Kulkarni

McDonald’s in India is run and managed by Indians and we respect the Indian culture and the same is seen in our business practices too. We have developed a complete range of 100% veg menu only to customize the needs of Indian audiences and in respect to the sentiments of local culture we do not serve beef and pork right from day one. We herby confirm that the presentation of the Extra Value Meals advertisement film (television commercial) is in no way linked to any religious festival or practice.

“Paet Pooja” is a common idiom or saying or phrase used in India that means “feed your hunger”. It does not imply actual worship. This is a light-hearted use of the language (idiom) alone where people are merely highlighting the stomach and its hunger, playing on this idiom i.e. this phrase, which is easily understood and is in fact a popular phrase in our country.
We reiterate that the television commercial does not show or exhibit any religious symbols /signs/temple etc.

Should you require any further clarifications, please feel free to contact me.

Gauri Karnik
McDonald’s India


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