‘Vivah Sanskar’ is an important ‘Sanskar (Vedic rituals)’ under Hindu Dharma and ‘Kanyadaan’ is the most sublime religious ritual of the marriage sanskar. Even then, ‘Vedant Fashions Ltd’ Company has recently released an advertisement for ‘Manyavar’, a famous brand of readymade clothes wherein it has been tried to portray that ‘Kanyadaan’ is a wrong ritual, ‘Kanya’ is not something to give as offering etc . It is also suggested in this advertisement that the tradition should now be changed by naming it as ‘Kanya-maan’ instead of ‘Kanyadaan’. This advertisement misrepresents the religious ritual in Hindu Dharma, insults Hindus’ religious acts, and hurts the religious sentiments of Hindus.
To protest against the said advertisement, Hindus took to Twitter to raise their concerns and started tweeting with hashtag #Boycott_Manyavar. More than 12,000 tweets were tweeted with the said hashtag and it became one of the top 10 national trends on Twitter in India. The hashtag was on 2nd spot in top 10 national trends for few hours.
Here are some of the tweets from the trend :
#Boycott_Manyavar Hindu ritual Kanyadan is regressive, and Islamic ritual Nikah Halala is progressive……Insult to Hindus for publicity and monetary benefit is common, becoz Hindus only tweet…..don’t commit peaceful acts. pic.twitter.com/rWAlqhtgTF
— Oxomiya Jiyori 🇮🇳 (@SouleFacts) September 22, 2021
If Kannya Man is Progressive and
Kannya Dan is Regressive …Then why don't they express their views on Giving away daughter and Meher etc….
Hypocracy unlimited.. pic.twitter.com/xOfQsEb3Vv
— Aparna Naik (@AparnaNaik10) September 22, 2021
— 🚩 Ramesh Shinde 🇮🇳 (@Ramesh_hjs) September 22, 2021
The sacred tradition of Sanatan is #Kanyadaan.
Although the atheist-communists who consider religion as the opium, make an ideological attack on the tradition of Dharma. And in this conspiracy Manyavar, a clothing brand, is also a participant. pic.twitter.com/5tOkuOwxK0
— Chetan Rajhans © (@1chetanrajhans) September 22, 2021
But in reality, only Hindu Dharma gives immense importance to women and they are even worshipped in the form of Goddesses. No other religion has given this much importance to women !#Boycott_Manyavar
— HinduJagrutiOrg (@HinduJagrutiOrg) September 22, 2021