HJS effect: Cadbury India apologises for denigration of Mahabharat

Margashirsha Krushna Chaturdashi, Kaliyug Varsha 5112

Read Here : Protest Letter sent by HJS to Cadbury India Ltd.

Cadbury India Ltd. to stop broadcasting of defamatory Advt. of ‘Perk’

Hindu Janajagruti Samiti sent protest letter to Cadbury India Ltd. to stop the advertisement of its product ‘Glucose Perk’ which contained denigration of Mahabharat and Sati Draupadi. As per E-mail sent by Cadbury India Ltd., they have stopped broadcasting of defamatory advt. but has not yet given written apology and assurance of not repeating such mistake in future.

Apology Letter by Cadbury India Ltd.

From: <[email protected]>
Date: 7 January 2011 17:14
Subject:
To: S G Vatkar

Dear Sir,
 
This has reference your letter dated 20th December informing us that you felt that our new “Cadbury Perk Campaign” has defamed Hindu mythology.
 
As mentioned, this was certainly not our intention and we sincerely regret if through this ad we have unintentionally hurt  your feelings.  The advertisement has since been replaced with another regular Perk commercial.
 
Look forward to meeting you in person sometime soon.
 
Thanking you,
 
Yours sincerely,
R. D’Souza
Corporate Affairs

Email sent by Mr. Vatkar, HJS to Cadbury India Ltd. (dated 3 January 2011)

From: SG Vatkar
Date: 3 January 2011 12:07
Subject: Re: our telecon
To: [email protected]

Mr.R. D’Souza
Corporate Affairs
Cadbury India

Thanks for following message. As discussed please reply with apology and with promise ,not to air such denigrating advertisement. Kindly refer to my letter written on behalf of Hindu Janajagruti Samiti on 20th December 2010. Thereafter we will certainly meet .
Regards,
Vatkar S.G.

On 3 January 2011 09:16, <[email protected]> wrote:

Dear Sir,
    
This has reference to our telecom last week regarding our “Cadbury Perk Campaign”.  We wish to inform you that advertisement is no longer being aired by Cadbury.

As mentioned, I look forward to meeting you in person sometime in the near future.
    
Will call and fix up a meeting a mutually convenient date.
    
Thanking you,
    
Yours sincerely,
R. D’Souza
Corporate Affairs
Cadbury India

Appeal to devout Hindus

Cadbury India Pvt. Ltd. has defamed Mahabharat and Hindu Icons – Sati Draupadi through the advertisement made for ‘Cadbury  Glucose Perk’. In this advertisement it is shown that A play on an incident of ‘Draupadi Vastraharan’ is going on in defaming way and an actor in the role of ‘Dushasana’ gets tired and then he get ‘Glucose Perk’ and gets back his energy. The way in which the incident is played is very much defamatory. All Hindus should protest lawfully against Cadbury India Pvt. Ltd. so that it immediately stops such defamatory advertisement and it does not repeat such a mistake in future. Also it should apologise to all Hindus for hurting their religious sentiments. All Hindus should boycott products of such Anti-Hindu company.

The advertisement can be see on following link : http://www.youtube.com/watch?v=L4O5Zt2q0I8

Devout Hindus are protesting lawfully on following Contact Details:

E-mail: [email protected]

Toll Free No. 1800 22 7080 (available from select cities),

Write to
Cadbury Consumer Services Cell
P.O. Box – 26516
Mumbai – 400 026
Tel. : +91 22 4007 3100

Protest letter by HJS to Cadbury India Ltd.

Hindu Janajagruti Samiti

Regd. No. 1540/I-634,12112002
Add: 8, Jayshree Siddhi Vinayak Co.Op.Hsg.Sy. Shivajinagar, Naupada, Thane 400602
Email : [email protected]     Telefax : 022 – 25478990     Website : www.HinduJagruti.org

|| Sree ||

Margashish Shuddha Dashami
Kaliyug Varsh 5112
Date :16-12-2010

To,
Cadbury Consumer Services Cell
P.O. Box – 26516
Mumbai – 400 026
Tel. : +91 22 4007 3100
E mail: [email protected].
Toll Free No. 1800 22 7080 (available from select cities)
 
Dear Sir,
 
Subject : Protest  to stop the advertisement of ‘Cadbury  Glucose Perk’ defaming Hindu Epic Mahabharata depicting the ‘Vastraharan’
 
            Hindu Janajagruti Samiti is an NGO engaged in Nation building, educating people on Dharma (Righteousness) and Dharmacharan (Abiding by Righteousness), awakening and uniting Hindus peacefully and through lawful means. For details, please visit our website www.HinduJagruti.org
 
The advertisement of ‘Cadbury Glucose Perk’ has defamed the holy Hindu Epic Mahabharat and Hindu Icons – Sati Draupadi through the advertisement. The advertisement can be see on following link : http://www.youtube.com/watch?v=L4O5Zt2q0I8
 
In this advertisement it is shown that a play on the incident of ‘Draupadi Vastraharan’ is going on in a defamatory manner. An actor portraying the role of ‘Dushasana’ gets tired. It is then shown that he eats a ‘Glucose Perk’, gets back his energy and continues to remove the sari while making a mockery of the ‘Vastraharan’ incident.
 
In the first place use of the holy Hindu Epic Mahabharata for commercial purpose is highly objectionable. Secondly distortion of the incident and defamation is adding insult to injury. This has severely hurt the religious sentiments of Hindus and the same has been reported to the Samiti by many Hindus.
 
Please note that M/s Cadbury has insulted and hurt the feelings of crores of Hindus who will boycott your products resulting loss and defamation to your organisation. Hence it would be appropriate on your part to render written apology to all Hindus for hurting their religious sentiments. This advertisement should be stopped immediately.
 
Please acknowledge this protest letter and inform us in writing about action taken by you , failing which we will have to start protest campaign against you.

Thanking you,

                                                                                  
Yours Faithfully,
 
(SG Vatkar)
For Hindu Janajagruti Samiti

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