According to the Hindu lunar calendar, Shri Krishna was born on the eighth day (ashtami) of the second (dark) fortnight of the month of Shravana. On this day, also known as Janmashtami (gokulashtami), the Shri Krishna’s Principle is thousand times more active as compared to other days. On this day, chanting ll Om Namo Bhagavate Vasudevaya ll and worshipping Shri Krishna with bhav (Spiritual emotion) helps in obtaining maximum benefit of His principle.