#antihinduhdfc : HDFC Bank disrespects Hindu women and sacred Bindi in advertisements

Instead of Bindi showed ban symbol on forehead

HDFC Bank is facing criticism for its new “Vigil Aunty” ad. In the recent advertisement, a character named “Vigil Aunty” was seen wearing a bindi resembling a ban sign. The advertisement was part of the 2022 HDFC campaign, which aimed to promote secure banking practices nationwide. HDFC Bank collaborated with actress Anuradha Menon to play “Vigil Aunty” for this cyber fraud awareness initiative.

Wearing Bindi is a part of Hindu religious tradition. It is distasteful to put a ban symbol instead of a Bindi. Besides, woman is also considered a Goddess. This is hurting the sentiments of Hindus. This campaign is being criticised on social media.

Hello @HDFC_Bank @HDFCBank_Cares, the bindi has a sacred significance for Hindus. Your depiction of a woman sporting a bindi designed as the universal prohibition sign i.e. 'no' symbol, is deeply offensive and utterly distasteful.

For an 'Indian' bank to do this when Hindus are… pic.twitter.com/YyL3rUnDpU

— HinduPost (@hindupost) October 16, 2023

Time to totally boycott @HDFC_Bank because they haven't apologize after that much backlash because they hate hindus soo much. This company is owned by a Gujrati Jain. Even if they apologize we should boycott them and never use any service of HDFC. #AntiHinduHDFC #BoycottHDFC pic.twitter.com/dniPyVUm0C

— Ujjawal Rai (@Ujjawalrai0408) October 17, 2023

@HDFC_Bank @HDFCBank_Cares Whoever is your creative head, he/she lacks basic manners of respecting cultural sensitivities of majority of your customers. $tupidity at it's best.

— Raj (@rajaudupa) October 16, 2023

Many customers have called this ad campaign “anti-Hindu”. #antihinduhdfc also started trending on social media platform X.

Source : NDTV