‘Orra Fine Jewellery’, a prominent brand showed a woman without Bindi in their Akshaya Tritiya Ad. On the occasion of Akshaya Tritiya, their website (https://www.orra.co.in), and Instagram page have posted banners/posts showcasing their collections. The 4 female models in these posters are shown without a bindi. They are using Hindu Festivals to sell their jewellery, but they are also disrespecting Hindu Dharma and culture by showing models without bindis.
In 2022, prominent brands like Tanishq, Malabar Gold had shown actresses without a bindi on Hindu festivals. They withdrew these ads and after widespread protests from Hindus.
All devout Hindus are appealed to oppose this advertisement in a restrained manner and demand its withdrawal.
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