Success : ‘Brookvale Union’ brewery offers apology, photos of Hindu deities removed from beer bottles

Update

• Photos of Hindu deities removed from beer bottles, Australian brewery offers apologies (22 November 2013)
• Protest : Denigration of Shri Ganesh and Lakshmi Mata by ‘Brookvale Union’ brewery (10 November 2013)

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Photos of Hindu deities removed from beer bottles, Australian brewery offers apologies

22 November 2013

Hindus, who were upset over images of deities Ganesh and Lakshmi pasted on beer bottles by an Australian brewery, have hailed the company for apologising and redesigning the pictures.

It was a step in the right direction, Nevada-based Hindu statesman Rajan Zed, who spearheaded the protest, said Friday.

“We thank and commend the brewery for understanding the feelings of Hindu community and for showing responsibility, respect and maturity by taking quick action in apologising and announcing its redesign,” Zed, who is president of Universal Society of Hinduism, said in a statement.

He said businesses should be respectful to various faith traditions.

The brewery, in a statement Thursday, said: “We have subsequently apologised for any distress caused and begun the process of removing the images from the website.”

It asked graphic designers, artists, and even doodlers to come up with a better design by Nov 24 and is reportedly urging them not to use imagery that may be deemed offensive.

Source : India Today

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Protest : Denigration of Shri Ganesh and Lakshmi Mata by ‘Brookvale Union’ brewery

10 November 2013

Appeal to devout Hindus

An Australian beer company named ‘Brookvale Union’ brewery has come up with its new product titled ‘Ginger Beer’. They have printed picture of Shri Ganesh and Shri Lakshmi Mata on these beer bottles, leading to insult of both of the deities. The picture has head of Shri Ganesh imposed on Shri Lakshmi Mata’s body. It should be noted that Shri Ganesh and Shri Lakshmi Mata are highly revered deity of billions of Hindus worldwide and they are considered as deity of wisdom and deity of prosperity.. Now it is duty of all Hindus to protest lawfully against ‘Brookvale Union’ so that they should withdraw the picture of Shri Ganesh And Shri Lakshmi Mata from their products and also they should tender unconditional apology to Hindus for hurting their religious sentiments. All Hindus should also boycott all products of ‘Brookvale Union’ and should pass this information to others who respect Hinduism.

Link of ‘Ginger Beer’ product for reference : Brookvale Union AU

Devout Hindus can also send their lawful protests to concerned authorities through Comments Section.

Devout Hindus are protesting lawfully on following contact details Brookvale Union Winbourne Estate, Brookvale, New South Wales, Australia 2100 Email : [email protected], [email protected]

Detailed News

Australian brewery juxtaposes Ganesha’s face, Lakshmi’s body on beer bottle

New Delhi : Brookvale Union, an Australian brewery from New South Wales has a juxtaposed image of Hindu god Ganesha’s head and Hindu goddess Lakshmi’s body on its ginger beer bottles.

This image has upset some Indians in Australia. “Is it just me or does anyone else find this ginger beer bottle offensive ?” asks Taneea Thapliyal from Melbourne.

Last year Oregon-based Burnside Brewing Company had to apologise following widespread outrage for naming a beer after Hindu goddess Kali.

Brookvale Union’s tagline says, “Quality Nonsense”. The company’s website has the same juxtaposed image moving across the page and putting the cursor over the image replaces Ganesha’s head with that of cricket legend Sachin Tendulkar.

The image used on the beer bottles is a combination of various Hindu religious symbols. There is a tiger in the background and also a head of a cow while the Kamadhenu bovine-goddess from Hindu mythology sitting on a lotus and a plate of fire rises from Ganesha’s head.

Source : IBN Live