Ashwin Shuddha Dwadashi, Kaliyug Varsha 5112
E-mail sent by a devout Hindu to ITC Ltd.
To: [email protected]
Sent: Wednesday, October 20, 2010 10:38 AM
Subject: PROTEST AGAINST DEFAMATION MADE BY YOUR FOOD DEPTT.
To – Bingo Food Dept. / ITC Food Dept. – Managers / Directors
Please refer your recent TV Advt. titled 'Compass vale Baba' for Bingo Mad Angles product.
This is to inform you that contents under this ad has hurt our religious sentiments, as pure defamation of our Hindi saint Pujya Baba Ramdev
I, am from Hindu Dharma and Saints in our religion provide guidance and discipline for obtaining ultimate truth (Moksha)
Not the earthly object like Gold, Silver, Money etc. which you've shown in your ad. The TV Advt. of Bingo Mad Angles — is a cruel mockery of Yoga and Hindu Saint.
We strongly protest against the policy of ITC of intentionally defaming Hindu Saints and Yoga
We request immediate stop and dis-continue broadcasting of such 'Compass…' titled advt on TV and Media. You're requested to please stop broadcasting this asvt., else all Hindus shall protest strongly.
SHIVAM , Archana .
(Proud to be hindus )
Reply by ITC Ltd. – Broadcasting of defamatory advt. to be stopped
Sent: Thursday, October 21, 2010 11:38 AM
Subject: Re: PROTEST AGAINST DEFAMATION MADE BY YOUR FOOD DEPTT.
This clarification has reference to your email dated October 20th, with regards to our advertisement for Bingo! Mad Angles.
At the outset we would like to state that it has never been our intention to hurt the sentiments of any person, community or class in any of our advertisements, more so in the advertisement referred to in your email.
The central theme of the advertisements on our brand "Bingo!" has been harmless humour and the said advertisement is also based on the same. It was not intended to depict any person or any art in poor light. Any such assumption is, therefore, misplaced and unwarranted.
We would like to point out that the said advertisement is no longer being shown on Television.
We trust that our explanation is satisfactory and this matter will be treated as closed.
Brand Group Manager – ITC Foods
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HQ – Food Division of ITC Ltd.
ITC Limited – Foods Division
Branch Office – News Delhi
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