Mumbai – Hindu Janajagruti Samiti (HJS) has called out train ticket booking platform ConfirmTkt for disrespecting Bhagwan Shri Ganesha by using the Deity’s image in a cashback promotion for Ganesh Chaturthi train bookings.
In the advertisement, Bhagwan Shri Ganesha is depicted alongside train travel offers and cashback discounts. Many devotees have strongly condemned the campaign, calling it an inappropriate commercial exploitation of a revered deity that deeply hurts religious sentiments.
Would any brand dare use the holiest symbols of other religions to sell discounts and cashback?
Then why is Bhagwan Shri Ganesh repeatedly used as a marketing prop? Our Deities should be revered, not exploited for commercial gains. Respect Hindu faith. @ConfirmTKT Stop… https://t.co/ZmVujo9pfX
— HinduJagrutiOrg (@HinduJagrutiOrg) July 21, 2026
Deities deserve reverence, not commercial exploitation
Hindus have highlighted that using sacred images, worshipped by crores of devotees worldwide, for promotional discounts, cashback schemes or any commercial advertising is deeply disrespectful.
Hindus have also raised serious questions regarding double standards in advertising, asking whether any commercial brand would dare feature the sacred symbols or figures of other major religions to promote discounts and financial incentives. Why are only Hindu Gods and Goddesses repeatedly targeted as marketing props for commercial gain?
HJS demands public apology from ConfirmTkt
HJS has strongly protested against the action of ConfirmTkt and has raised the following demands:
- ConfirmTkt must immediately remove the advertisement from all digital and social media platforms.
- The company must issue a formal declaration committing to never use images of Hindu deities in any commercial or promotional campaigns in the future.
- ConfirmTkt must tender a public apology, respecting the religious sentiments of Hindus.
