#Boycott_MalabarGold trends after Kareena Kapoor Khan features in Akshaya Tritiya ad without bindi

Leading jewellery chain Malabar Gold and Diamonds’ advertisement for Akshaya Tritiya featuring Kareena Kapoor Khan has stirred up a storm on social media after trolls termed the missing bindi a “blatant disregard” for tradition.

#Boycott_MalabarGold and #No_Bini_No_Business trended Friday as embittered keyboard warriors took to Twitter to cancel the jewellery brand for doing away with the Bindi in two of its recent ads for Diwali as well as Akshaya Tritiya.

A user wrote, “The same Malabar gold which ran a quiz on#Pakistan Independence Day now runs ads with Kareena Kapoor Khan without bindi for Akshaya Tritiya campaign. What does this show?”

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