Leading jewellery chain Malabar Gold and Diamonds’ advertisement for Akshaya Tritiya featuring Kareena Kapoor Khan has stirred up a storm on social media after trolls termed the missing bindi a “blatant disregard” for tradition.
#Boycott_MalabarGold and #No_Bini_No_Business trended Friday as embittered keyboard warriors took to Twitter to cancel the jewellery brand for doing away with the Bindi in two of its recent ads for Diwali as well as Akshaya Tritiya.
A user wrote, “The same Malabar gold which ran a quiz on#Pakistan Independence Day now runs ads with Kareena Kapoor Khan without bindi for Akshaya Tritiya campaign. What does this show?”
The same Malabar gold which ran a quiz on #Pakistan Independence Day now runs ads with Kareena Kapoor Khan without bindi for Akshaya Tritiya campaign
— Aravinda Baliga (@baliga_2012) April 22, 2022
Hindus protest against ‘Malabar Gold’s advt. for Akshay Tritiya showing Kareena Kapoor Khan without bindi
— HinduJagrutiOrg (@HinduJagrutiOrg) April 22, 2022
Malabar Golds – Keep in Mind !#AkshayaTritiya is Hindu festival, Do not promote it as Ramzan !!@meenakshisharan@NaIna0806 @GitaSKapoor_#No_Bindi_No_Business#Boycott_MalabarGold pic.twitter.com/DEzxVOO6AX
— 🚩 Ramesh Shinde 🇮🇳 (@Ramesh_hjs) April 22, 2022
Tanishq : Promoting #LoveJihad
FabIndia: De-Hinduizing Diwali & terming it as Jashn-e-Riwaz
And now its…
Are these attempts to further the fictitious Ganga-Jamuni Tehzeeb?@ShefVaidya ji sheds light upon!
— Sanatan Prabhat (@SanatanPrabhat) April 22, 2022
People must respect the Hindu sentiments or forget the Hindu customers- Clear.
— Sujan H P (@Sujan_hp) April 22, 2022