Recently the jewellery brand ‘Tanishq’ released an advertisement which showcased a Hindu woman married into a Muslim family, preparing for her baby shower. This ad was nothing but an attempt to promote pseudo-secularism and Love Jihad. After the united protest of Hindus over social media, Tanishq removed the controversial ad. But while ‘apologising’ for the said ad, Tanishq said that ‘We are removing this video to safeguard our stores and employees’. With such statement, Tanishq squarely blamed Hindu society as if Hindus are violent.
Hindus came out to Twitter to teach a lesson to Tanishq and appealed others to boycott Tanishq on this Diwali. Hindus started tweeting with hashtag #ThisDiwali_BoycottTanishq and in the morning it became one of the top 10 national trends on Twitter in India. It was on 4th spot for brief period of time and more than 25,000 tweets were tweeted with the said hashtag.
Here are some of the tweets from the trend :
Tanishq has collection for Muslim Bride !
..But No collection for Hindu..
It is divided as Bengali, Bihari, Maharashtrian, Karnataki Bride collection.@RituRathaur@HinduJagrutiOrg@rahulroushan @KreatelyMedia#ThisDiwali_BoycottTanishq pic.twitter.com/9PQR8xoVVq
— 🚩 Ramesh Shinde 🇮🇳 (@Ramesh_hjs) November 10, 2020
Teach a lesson to @TanishqJewelry
Many'll refrain themselves from buying anything from them.
They termed Hindus as violent in their apology last month
Let's show them our legal might pic.twitter.com/BXjWjx16LV
— Sanatan Prabhat (@sanatanprabhat) November 10, 2020
But Tanishq has apologized for the safety of the staff & stores, saying that the Hindus are violent & guilty.
— Sunil Ghanwat (@SG_HJS) November 10, 2020
सभी हिन्दुओं को अब आनेवाली दिवाली में तनिष्क को सबक सिखाने के लिए उनका बहिष्कार करना चाहिए. क्योंकि
— HinduJagrutiOrg (@HinduJagrutiOrg) November 10, 2020