Bollywood actor Akshay Kumar in a Nirma washing powder advertisement is playing the role of a King and others with him are wearing a Maratha Warrior (Mavala) costume. The advertisement shows Maratha Warriors returning from battle. After this, a woman has expressed her displeasure over the dirty clothes of Maratha Warriors, saying that we have to wash them. To this, Akshay Kumar replies, “Maharaj ki sena apne dushmanon ko dhona janti hai, aur apne kapde bhi” (“The Maharaja’s army knows to fight with the enemies, and their clothes too”). And one Maratha Warrior asks the King about ‘party’ and Akshay Kumar replies, “Party bhi hogi aur dhulai bhi“. After that all the Maratha Warriors are shown washing their dirty clothes.
Nirma washing powder advertisement is potrated in the comic way. India has witnessed loyalty and devotion of Maratha Warriors towards Swarajya and they sacrificed their life for the Swaraj. They once ruled this country and fortified this country against evaders. However, showing them is such a comic way is the insult of Maratha Culture and Maratha Warriors. This advertisement has hurt the feelings of the people of Maharashtra.
Hindu Janajagruti Samiti demands that,
- Nirma Limited and Akshay Kumar should apologies publicly
- Withdraw the advertisement from all media
Police complaint has been filed against Akshay Kumar
A police complaint has been filed against Akshay Kumar at the Worli police station in Mumbai on Monday. The complainant- named Suryakant Jaggannath Jadhav- in the complaint stated the people of Maharashtra were deeply hurt with the advertisement. The complainant urged the police to take action against the company and the actor for ‘maligning’ Maharashtrian culture, condemning the act, while handing a CD with the video.
Netizens are protesting against this advisement on twitter
— Mauli (@Mauli6510) January 5, 2020
— H.Mulay (Jahagirdar) (@hemantraomulay) January 5, 2020
#ApologizeNirma Maratha warrior and Maratha empire once ruled this country and fortified this country against evaders and @akshaykumar made mockery of them. Look at uniform of Mavala (मावळा) being used to make fun of it. Lets pledge of ban Nirma Product and movie of Akshay pic.twitter.com/xekbKLQqBv
— Amol Kadu (@KaduAmol) January 5, 2020
Nirma washing powder advertisement have potrated in the comic way ;With (mavale) soldiers of chatrapati shivaji maharaj ,content insulting the warriors ,who has sacrifices the life for the swaraj .advertisement content has hurt the sentiment of the maratha community ; no air https://t.co/dEe89neG5Y
— kiran sawant (@hedul) January 6, 2020