Legendary scientist disrespected with clownish dialogues!
Mumbai, Maharashtra – The ‘Amazon India’ company has faced fierce criticism for using the likeness of the great Indian mathematician and astronomer Aryabhatta, who gave the priceless gift of ‘zero’ to the world, to commercially promote its services. In a newly released advertisement for ‘Amazon Now’, the ancient genius is subjected to disrespectful presentation and clownish dialogues for corporate gain, triggering strong reactions from patriots and history enthusiasts.
Citizens are demanding swift action. “This advertisement trivialises Indian culture, history, and our greatest minds for cheap commercial benefit. Amazon must immediately withdraw the advertisement and apologise, and the Central Government must take swift action against it,” a protestor stated.
The reality of the advertisement
In the commercial, Aryabhatta is depicted time-traveling to the modern era, carrying his ancient scrolls. Upon his arrival, modern youth completely fail to recognise the legendary scientist. Showing a severe lack of respect, one youth mocks his traditional appearance and asks, “Uncle, where is this delivery for?”
While Aryabhatta tries to correct them by proudly declaring his identity, the commercial portrays him wandering through modern schools and watching rocket launches, deeply anxious and despondent that humanity has forgotten the profound spiritual and mathematical value of ‘zero’.
The ultimate insult, however, comes at the end of the advertisement. Amazon links this monumental, world-changing mathematical discovery to trivial e-commerce metrics. A great scientist, Aryabhatta, is shown suddenly becoming overjoyed, only when he discovers that Amazon is using his invention to advertise ‘zero additional fees’, ‘zero search fees’, and ‘zero handling fee’. Reducing Aryabhatta’s eternal legacy to a corporate marketing gimmick for a delivery app is highly reprehensible.
