Shri Saibaba was a messenger of faith so where is the need for separate brand ambassador for the shrine ?
Mumbai : Sai-devotees come to Shridi from all over the world; get spiritual experiences of feeling blessed after ‘darshan’ and make offerings with devotion for which nobody is required especially for promotion of this place of pilgrimage. Devotees are drawn towards Saints for the love, affection and chaitanya in them since they are the manifest forms of God. The spiritual cause behind it is, however, not known to people; therefore, there are news heard about preparations being made for appointing brand ambassador for Shirdi. Hindu Janajagruti Samiti (HJS) has though questioned the need for appointment of a separate brand ambassador when Saints are highly evolved personalities and messengers of devotion. The statement made by Sansthan’s President Suresh Havare on the occasion of ‘Sri Saibaba Samadhi Centenary’ function about appointment of brand ambassador is condemnable, was the opinion given by Shri. Sunil Ghanavat, Coordinator of HJS for Maharashtra in a press release.
Without understanding the spiritual importance of Saints and temples, making plans to appoint brand ambassador is like commercialization of temples. Devotees should try to obtain spiritual benefits of temples, realizing the temples are the foundations and incessant source of ‘chaitanya’ for Hindus. Instead, treating the shrine as some private limited company and appointing ambassador for increasing sales (getting more devotees and increase in donation amounts) is a condemnable attempt. Such precedent of appointing brand ambassadors for temples should not be started since it will be like giving more importance to film stars and sportspersons than Saints and Deities. Has anyone heard about appointing brand ambassador for a church or a mosque, asked Shri. Ghanavat.
If trustees of temples are practising spirituality and are devotees, they will undertake drives to increase faith and devotion amongst people. It is the outcome of appointing trustees with business mentality rather than being religious. It also proves the dire need for imparting ‘Dharmashikshan’ to Hindus ignorant about Dharma matters. Government-appointed members have so far been involved in financial scams and are maligning names of shrines and appointing brand ambassador is not going to help remove the blots in any way. It is the adverse effect of ‘governmentalization’ of temples. HJS has, therefore, warned to stage agitations with the help of devotees, if such wrong and unnecessary practice of brand ambassador was started.