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Denigration of Hindu Deities by 'Cycle Brand' Incense sticks stopped after protest by devout Hindus !

January 9, 2010

Paush Krushna Dashami, Kaliyug Varsha 5111

Why we must stop such Denigration of Hindu Deities?

Let us pay gratitude to the God for the success !

Cycle Brand has removed denigratory pictures from the links given below. This has been also confirmed by e-mail sent to a devout Hindu by Cycle Brand and advertising agency 'Mudra' !

Cycle Brand renders apology to a devout Hindu by e-mail

From: Suresh.M.R <suresh@nrrs.net>
Date: Sat, Jan 9, 2010 at 10:31 AM
Subject: cycle advertisements

Dear Sir,

We sincerely apologize for the depicting our own god and goddess in one the advertisements created by our advertising agency MUDRA Communications.

This was done by them without our approval and our knowledge and being a Hindu company, we never intend to do this. we have been patronizing all Hindu cultures and values for many generations. Please send your telephone number and address, so that we can redress the situation. We have taken serious note of this and have instructed the advertisement agency to stop this depiction immediately.

Best Regards,

Suresh M R
N Ranga Rao and Sons
1553,Vanivilas Road,
Mysore 570004
Ph:00 91 821 2521 227
www.cyclebrand.com

Cycle Brand Employees' E-mail to HJS

From: <askathu@gmail.com>
Date: Sat, Jan 9, 2010 at 1:42 PM
Subject:
To: pravakta@hindujagruti.org

Sriman,

This is in response to the report on http://www.hindujagruti.org regarding defamation of Hindu Gods by Cycle Brand Agarbathies. I would like to render the following facts.

1. I am an employee of Cycle Brand Agarbathies.
2. The pictures are indeed in poor taste
3. Please note that the ad was not released in any publications , newspapers or magazines. The 'Ads of the World' is a platform for Creatives of Ad world.
4. Some amatuer artist had used the logo to take part in some contest without the consent or knowledge of the company. it should also be noted that in the era of advanced technology, any third party can deliberately post pictures using logos and company names without knowledge or consent of the company.
5. The fact that the ads were not released for commercial purpose by the company proved that company's role is not there.
6. still taking moral responsibility the company has decided to take up the issue with the ad agency.
7. since the pictures are posted in various blogs and website, it is not practical to remove it from web.
8. hence it should be deemed okay if the company doesn't use/publish the pictures.

So I request your goodselves to remove the campaign against the company per se.

regards,

ANANTH SHENOY

Mudra Advertising agency renders apology to HJS by E-mail

From: Navin D S <ds.navin@mudra.com>
Date: Sat, Jan 9, 2010 at 5:04 PM
Subject: Our Apologies
To: pravakta@hindujagruti.org

Dear Sir,

Please treat this as our unconditional apology for cycle advertisements, which appeared in adsoftheworld.com.

These were uploaded without our knowledge. We have taken stern action against the person who has done this job.

We have no intentions of hurting any religious sentiments. We once again profusely apologise for this lapse.

Stringent action is being taken to make sure that this is not repeated again. Therefore, request you to kindly remove it from your website as well.

Please feel free to speak or write to us.

Regards,

Navin d s
group director brand communications
09342490198

Mudra
1/1, 1-1 wellington street, richmond town
bangalore 560 025 india
t +91 80 30513700
f +91 80 25588338

Images of denigratory Pictures and Sattvik Pictures and other related information has been removed from here as they denigratory Pictures are removed !

Successful Protest campaigns by Hindu Janajagruti Samiti

1. HJS stopped defamation of Lord Krushna by Tata Sky
2. Fight of HJS : Virgin Mobile stops denigrating advt. of Swami Ramdev
3. HJS stopped Defamation of Shri Krushna and Nude Radha

Read More about Successful Campaigns

Read Further

Protest against defamation of Hindu Deities & Icons

MF Hussain campaign

HJS protested against nude painting of Bharatmata (Mother India) by MF Hussain. The painting was auctioned publically by Nafisa Ali for 80 Lakhs resulting in huge protests all over India.
Read more

» Denigration of 'Hanuman Chalisa' removed from You Tube
» Defamation of Lord Krushna and Gopis stopped on the website of AQUA HEALING
» Protest against denigration of 'Ramayana' by J J School of Applied Arts
» Protest against denigration of Goddess Sita and 'Ramayana' on You Tube

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Disclaimer: The news published are collected from various sources and responsibility of news lies solely on the source itself. Hindu Janajagruti Samiti or its website is not in anyway connected nor is it responsible for the news content presented here.

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Comments

Harish Acharya, India (Bharat)
08 Jan 2010, 12:46

very shocking ... must be stopped immediately

B. SINGH, India (Bharat)
09 Jan 2010, 01:48

yeh mere aaradhya ka aapman hai. main eska virodh karta hu.

Aravinda Baliga B, India (Bharat)
09 Jan 2010, 02:00

These incense sticks are supposed to be used for pooja to invoke divine blessings. How ca one get the Blessings by using a product which denigrates Deities. The consumers of this Brand should Boycott the Brand and teach a proper lesson to such companies nd their ad agencies.

Ananth, India (Bharat)
09 Jan 2010, 02:18

Pl note that this ad was not published in any of newspapers, magazines or publications online. Ads of world is an avenue for creatives of AD agencies and they use brands without consent of companies. So here the AD agency is at fault, not the company. Cycle Brand should take it up with the AD agency for using Brand without consent. HJS should also ascertain the facts because to malign a Corporate or company anybody can run a campaign online with demeaning picutures.(The Company is also responsible as their name has been used by them and they have also apologised. Read at http://www.hindujagruti.org/news/8504.html -Editor)

• Post your comment

Chandrasekhar, India (Bharat)
09 Jan 2010, 03:34

I work for Mudra. I think you should allow artists some creative licence. the world is changing and so should we. Cycle is common man's vehicle and what if someone aspired GOD too to travel by Cycle?( From your name it suggests that you are a Hindu and in Hindu Dharma everything has a specific reason for it. For eg read about vehicles of deities at http://www.hindujagruti.org/hinduism/knowledge/article/why-is-a-particular-holy-sacrament-offered-to-a-deity.html#8

It is in case of Hindus that they only quite often denigrate their deities.This is because they do not have pride for their religion and this is because of lack of education about their Dharma.On the other hand non hindus (eg Muslims and Christians) have a lot pride for their dharma and very alert and aggressive in their protests.Would you try to use creativity towards their Gods ? -Editor)

navin, India (Bharat)
09 Jan 2010, 08:09

"Please treat this as our unconditional apology for Cycle advertisements, which appeared in adsoftheworld.com.

These were uploaded without our knowledge. We have taken stern action for this.

We have no intentions of hurting any religious sentiments.

We once agian profusely apologise for this lapse.

Stringent action is being taken to make sure that this is not repeated again".

From DS Navin, Mudra Advertising

praveen, United States of America
10 Jan 2010, 12:49

Namaste,

Great Job. We all collectively need to fight these anti hindu ads, media, forces. We need to fight againest converstions, anti hindu activities happening every where.

piyush, India (Bharat)
11 Jan 2010, 10:01

I am too from advertising agency . I know these creative people who can go to any extent for awards.I am sure this was done not for the client but their personal gain. shame on these creative guys. We should teach a lesson to these people so next time everyone will think twice to do something like this. what kind of creative license are they talking about which doesnt have respect for our god. they are lucky they didnt put shivaji on the cycle otherwise shiv sena guys would have cut them into pieces.