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September 25, 2009

Ashwin Shuddha Saptami, Kaliyug Varsha 5111

Why we must stop such Denigration of Hindu Icons?

Advertisement denigrating Goddess Durga withdrawn by ‘Hero Honda’ company

Devout Hindus must express gratitude at the feet of God for this success

Pune (Maharashtra): For promoting the sales of its two-wheelers, Hero Honda Company published an advertisement denigrating Goddess Durga that too during Navaratri. But the issue was taken up by Hindu Janajagruti Samiti (HJS) with the management of the Company and the advertisement has since been withdrawn. In many newspapers published throughout the country including Pune, Hero Honda Company had published a denigrating advertisement which had hurt religious sentiments of thousands of devotees of Sree Durga Devi.

Denigratory advertisement published previously by Hero Honda

Advertisement changed by Hero Honda after protest by HJS

As HJS member noticed this advertisement, Mr. Sunil Ghanavat, the district-coordinator of HJS and Mr. Hemant Borkar of BJP Yuva Morcha immediately contacted the management of the company and explained to Mr. Gurjeet Singh about the denigration of the Goddess taking place through its advertisement. Mr. Singh accepted the mistake and said, “It was not the intention of the company to hurt feelings of anyone. But if it has unknowingly happened, we render an apology to all the devotees of the Goddess and assure that henceforth, such types of advertisements would not be published.” Accordingly, Mr. Singh has, today, withdrawn the picture of Sree Durga Devi from the controversial advertisement.