Young adults in Australia get web-weary

July 18, 2009

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Melbourne: Young adults in Australia are increasingly getting nostalgic and pining for simpler times, as they have got sick of the internet and partying.

A study of young adult culture has revealed that the 16-30 year olds have had enough of chatting with friends since a year ago, and now they want to spend more face-to-face time with loved ones.

And they increasingly prefer to do that at home rather than going out to noisy, potentially dangerous pubs and nightclubs.

The annual Urban Market Research survey compiled by youth marketing agency Lifelounge, was conducted on 1600 young adults.

The study found that overall spending on music, entertainment, travel, fashion, and sport was down more than $5bn in the year to March, from $47.5bn to $42.4bn. It also found declines in time spent online (down almost half an hour from last year to 8.6 hours a week) and TV viewing, down 1.3hours to 4.4hours a week.

However, young adults average another five hours a week watching DVDs and four hours on pay-TV

Source: News.com.au