Defamation of Hindu Saints by ITC's 'Bingo Mad Angles' stopped

From: Shivam
To: kitchensofindia@itc.in
Sent: Wednesday, October 20, 2010 10:38 AM
Subject: PROTEST AGAINST DEFAMATION MADE BY YOUR FOOD DEPTT.

To - Bingo Food Dept. / ITC Food Dept. - Managers / Directors
 
Namaskar,

Please refer your recent TV Advt. titled 'Compass vale Baba' for Bingo Mad Angles product.
 
This is to inform you that contents under this ad has hurt our religious sentiments, as pure defamation of our Hindi saint Pujya Baba Ramdev
 
I, am from Hindu Dharma and Saints in our religion provide guidance and discipline for obtaining ultimate truth (Moksha)

Not the earthly object like Gold, Silver, Money etc. which you've shown in your ad. The TV Advt. of Bingo Mad Angles -- is a cruel mockery of Yoga and Hindu Saint.

We strongly protest against the policy of ITC of intentionally defaming Hindu Saints and Yoga
 
We request immediate stop and dis-continue broadcasting of such 'Compass...' titled advt on TV and Media. You're requested to please stop broadcasting this asvt., else all Hindus shall protest strongly.
 
Awaiting Needful,
 
SHIVAM  , Archana .
(Proud to be hindus )
RAJASTHAN

From: Ravi Arun Desai
Sent: Thursday, October 21, 2010 11:38 AM
To: Shivam
Subject: Re: PROTEST AGAINST DEFAMATION MADE BY YOUR FOOD DEPTT.

Dear Sir/Madam,

This clarification has reference to your email dated October 20th, with regards to our advertisement for Bingo! Mad Angles.

At the outset we would like to state that it has never been our intention to hurt the sentiments of any person, community or class in any of our advertisements, more so in the advertisement referred to in your email.

The central theme of the advertisements on our brand "Bingo!" has been harmless humour and the said advertisement is also based on the same. It was not intended to depict any person or any art in poor light. Any such assumption is, therefore, misplaced and unwarranted.

We would like to point out that the said advertisement is no longer being shown on Television.

We trust that our explanation is satisfactory and this matter will be treated as closed.

Sincerely,
Ravi Desai
Brand Group Manager - ITC Foods

In the advertisement of ITC Ltd.'s Bingo Mad Angles, there has been denigration of Hindu Saint who is lookalike of Baba Ramdev. The advt. also denigrates 'Yoga', integral part of Hinduism. In the advt., there is constant mockery of Hindu Saint and his art of 'Yoga'. It is duty of all Hindus worldwide to protest lawfully against it, so that ITC ltd. should apologise to all Hindus for hurting their religious sentiments and it should not also repeat such mistake in the future.