HJS has received many emails from
persons who have brought to its notice that they have come across
the advertisement denigrating Hindu deities, on the SBI website
link. The advertisement is present on every page of the
The said advertisement is a depiction of a theme
from the Ramayana, which is one of the greatest epics of India.
SBI has used one of the concepts of Ramayana to promote their Mutual
Fund. This amounts to commercial usage of a holy text of Hindus,
which is highly deplorable.
The advertisement seems to portray that Lord Hanuman
is writing Rs. 500/- on a rock and placing it in the sea to build
a bridge (‘Setu’). To imply that, money grows in this
manner. In reality, the story associated with the abovesaid theme
is that, when Lord Rama had to go to Lanka, all the ‘Vanars’
(monkeys) led by Lord Hanuman came forward to build a ‘Setu’.
When they started placing rocks on the seawater, these rocks drowned.
Later, they wrote the name of ‘Shree Rama’
on each rock and the rocks began to float on water. Thus, the ‘Setu’
partner for life <email@example.com>
Date: Sep 19, 2006 5:07 PM
We are extremely
sorry to hear that our creative has unknowingly been a cause of
concern to some people. We would like to sincerely apologize if
we have hurt the sentiments of any person and assure you that that
there was no intention to hurt anyone's sentiments. As you can check
out with our website we have promptly removed the creative.
Protests Count: 243
list of true devotees protested
Letter of HJS to SBI