SBI denigrates Ramayana

HJS has received many emails from persons who have brought to its notice that they have come across the advertisement denigrating Hindu deities, on the SBI website at this link. The advertisement is present on every page of the website.

The said advertisement is a depiction of a theme from the Ramayana, which is one of the greatest epics of India. SBI has used one of the concepts of Ramayana to promote their Mutual Fund. This amounts to commercial usage of a holy text of Hindus, which is highly deplorable.

The advertisement seems to portray that Lord Hanuman is writing Rs. 500/- on a rock and placing it in the sea to build a bridge (‘Setu’). To imply that, money grows in this manner. In reality, the story associated with the abovesaid theme is that, when Lord Rama had to go to Lanka, all the ‘Vanars’ (monkeys) led by Lord Hanuman came forward to build a ‘Setu’. When they started placing rocks on the seawater, these rocks drowned.

Later, they wrote the name of ‘Shree Rama’ on each rock and the rocks began to float on water. Thus, the ‘Setu’ was built.

Subject: Sincere apologies

Dear Sir/Madam,

We are extremely sorry to hear that our creative has unknowingly been a cause of concern to some people. We would like to sincerely apologize if we have hurt the sentiments of any person and assure you that that there was no intention to hurt anyone's sentiments. As you can check out with our website we have promptly removed the creative.

Sincerely
Team SBIMF

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